Special interest: online advertising

Here are some blogs I find particular interesting around ad tech trends:

  • Mike on Ads - Mike Nolet is co-founder of AppNexus, one of the ad tech pioneers in real-time bidding
  • AdExchanger - a well informed blog focusing on the US market, but also brings a lot of global news
  • ExchangeWire - a blog focusing on Europe
  • Ad Age Digital - broader coverage of digital advertising

Some figures to understand some market basics, e.g. brand vs. performance:

  • Online advertising agencies budget spend on channels
  • US interactive marketing forecast by Forrester, 2009-14

The interactive advertising ecosystem is rather complex. Everytime you see people presenting about the advertising ecosystem and its complexity it is very likely that they use either one of these charts:

  • Display advertising ecosystem by Terance Kawaja, LUMApartners. However, this ecosystem is already shrinking as suggested by this M&A activity compilation
  • Mobile advertising ecosystem by Terance Kawaja, LUMApartners
  • Search advertising ecosystem by Terance Kawaja, LUMApartners
  • Video advertising ecosystem by Terance Kawaja, LUMApartners

The biggest tectonic shift the online advertising is experience is most probably the advent of real-time bidding enabled business models in display. Here is some interesting stuff: